| Welcome to the ninth newsletter from Coaching for Hope |
March 2010 |


Coaching for Hope is part of the international volunteering and development organisation Skillshare International, and is supported by The FA. We support local efforts to use football to empower young people in developing countries and engage them with key issues affecting their lives. The Coaching for Hope programme started in West Africa in 2005. We now work in both West Africa and South Africa where we have trained over 700 coaches and run HIV awareness and football sessions for more than 30,000 young people.
Find out more at www.coachingforhope.org |

David Beckham and Lucas Radebe

David Beckham with young players in Khayelitsha. |
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David Beckham visits Coaching for Hope in Cape Town

David Beckham with children from Khayelitsha
Thursday 3rd December 2009 was the biggest day in Coaching for Hope's history, when David Beckham, Lucas Radebe, FA chair Lord Triesman, and British High Commissioner to South Africa Dr. Nicola Brewer, visited our programme in Cape Town. 33 young players from Marsh Memorial, Homestead and Bapumelele children's homes in Cape Town, and seven young leaders from other children's homes in the area were over the moon when they found out that they would be practising their football skills with David Beckham and former South Africa captain and Leeds star, Lucas Radebe.
Local coaches teamed up with young leaders to deliver a full day of dynamic warm ups, HIV and substance misuse sessions, and youth-led football to demonstrate Coaching for Hope's unique approach to social education through football to the stars. After being sure to get his own Coaching for Hope t-shirt signed by the young players, Radebe commented "you keep saying people like us inspire you; coming here today has really turned that around, I feel inspired by you!"
The experience made an equally powerful impression on Beckham, who said, "It's amazing to visit a project like this and see the effect football has on young people. Football has the power to change lives and the youngsters are able to learn valuable lessons through their love of the game. I feel privileged to have met these children and despite the fact we come from different backgrounds we share a love for the game of football. AIDS is a very real problem in places like Khayelitsha and football must ensure it does whatever it can to help educate young people of its dangers and make a difference."
The event was organised by The FA who have supported Coaching for Hope and our innovative programme since 2006, as part of their broader International Development programme. This was the first opportunity for The FA to visit the projects they support and to raise awareness of the real impact the projects have on people’s lives.
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Jane Carter, Director for our Coaching for Hope progamme, said “ To receive such a high profile visit from one of the world’s most famous players will shine a light on the work we do in a way that nothing else could. Football in South Africa is a powerful unifying force and this will provide a tremendous morale boost for the young people of the communities, the volunteer coaches, and bring the concept of a role model to a whole new level.”
So far, approximately 30,000 children have benefited from football and HIV awareness sessions and more than 700 coaches have been through Coaching for Hope courses. To find out more about Beckham’s visit and our Coaching for Hope programme please visit www.coachingforhope.org
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Coaching for Hope auction raises over £12,000!
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On Wednesday 3rd February, Coaching for Hope held a charity auction at Wembley Stadium in London. The main aim of the evening was to raise funds for the programme by auctioning off some fantastic prizes such as an England shirt signed by David Beckham, Jensen Button’s Racesuit - as worn by Jensen Button as part of the Honda Racing Formula One Team in 2005 - and a signed poster sized photo montage of Freddie Flintoff celebrating the 2005 Ashes’ victory. TV presenter Jonny Ball was a brilliant auctioneer with his son-in-law, and CFH patron, Norman Cook (AKA DJ Fatboy Slim) attending the event and supporting it by donating a VIP trip to the ‘Rock Ness’ festival in Scotland, which he will be headlining.
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Mike Richardson (CFH UK Programme Manager)
presenting
Daniel De Souza, from FX4 Charity,
with his
Freddie Flintoff photo
montage
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Martin Allen, former footballer and manager,
making a donation to support our work |
The event also aimed to secure an active interest of potential new investors such as Soccerex (a key networking organisation) and Logica (an IT consultancy firm) and to continue building a strong relationship with The FA, who are now in their third year of partnership with Coaching for Hope.
The total raised by the end of the night was over £12,000. Jane Carter (CFH Programme Director) says "This reception has given us a fantastic platform to showcase our work in the run-up to the 2010 World Cup in front of a high profile football and corporate audience. The interest that it has generated has been really encouraging and will enable us to ensure that there is a sustainable legacy after the tournament is over."
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Run Fatboy Run!
On 18th April, CFH Patron Norman Cook will be running the Brighton marathon with a friend to raise funds for our work in Southern Africa. This is the first marathon Brighton has hosted and he is hoping to raise £7,000 to support our work.
Please sponsor him at www.justgiving.com/normancook
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Fundraising supper
On 31st January Andy Player from Brighton and a few of his friends gathered at his house to watch the Final of the Africa Nations Cup. Egypt v Ghana. In keeping with the occasion they ate Egyptian and Ghanaian food (or as close as they could get!) and each donated £5 to Coaching for Hope. This raised £55 and we are hoping to encourage more of these “football suppers” during the World Cup as an easy way to raise money for us.
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South Africa Course 09
December 2009 was a busy month for us in South Africa, firstly there was the well publicised David Beckham visit, and then we ran our first locally led CFH football-social inclusion course in Cape Town. Ivan Kerspuy, Barnett Stevens and Dennis Kerspuy (our SA Programme Assistant), ran the course for 25 local community coaches who were aiming to attain their CFH level one certificate. The course was a great success!
Ivan, Barnett and Dennis are now CFH qualified Level three senior coaches, which allows us to run courses in-country with no UK senior coach supervision. Our in-country staff will now support these 25 local community coaches further in terms of continual professional development, and they will also be available for opportunities to provide coaching in other countries such as Lesotho and Botswana, with only the need for remote UK supervision and support. This is a significant development as we move further towards our aim of making the in-country programme as self sustainable and cost effective as possible. We would like to congratulate Ivan, Barnett and Dennis, and all the level one coaches on their achievements and wish them all the best for the future. |
Burkina Faso Floods
On 1st September 2009, flash floods claimed 187 lives and affected 635,273 people in West Africa. On that day in Burkina Faso, an estimated 100,000 people, including two of our own employees, lost their homes and possessions when 264 millimetres of rain fell in 12 hours - the biggest deluge since records began 90 years ago.
Approximately 63,000 people in Ouagadougou were living in temporary camps around the capital after the floods, with the rest staying with family and friends. Many young people could not afford to go to school and so there was little for them to do. HIV awareness campaigns are often run through schools, which meant that children unable to attend school were left in a very vulnerable position. We spotted an opportunity to engage with the young flood victims who were outside the school system, using games and sport to talk about sexual health. We responded to the needs of these young people by developing a bespoke curriculum which mixes games and, for children over 12 years old, sexual heath education, through sport. 
The largest refugee camp, The Hippodrome
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After a pilot of this new curriculum we successfully applied to Plan International for funding for a wider programme involving 10 coaches working simultaneously on four sites during November 2009. Three times a week our team of 10 experienced CFH coaches worked with 25 different children, facilitating discussions and giving information about HIV and AIDS whilst also using sport and play to empower the participants to make positive decisions about their sexual health.
During these workshops several young people visited a local HIV voluntary testing centre to get tested - direct evidence of the success of the activities in empowering young people to take charge over important decisions in their lives. 18-year old Rouamba Florence spoke about her reasons for getting tested, “I did it for several reasons. After the workshops, I understood what HIV/AIDS is and the benefits of screening test. The screening test will allow me to know my status and have a good behaviour if I have sex with my partner. My friends who have received the sensitisation of CFH with me went to do their screening tests - it is that which motivated me to do the same. Thank you to CFH and the coaches who have enabled us to better know and understand the meaning of HIV/AIDS.”
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Boost project, UK
We are continuing to work with the Boost project to deliver our UK awareness programme, with trained educators and mentors delivering our substance abuse curricula, alongside our new development awareness module. This new module encourages the young members of the Boost project to develop case studies about themselves, and challenges them about UK and world geography by looking at city populations and problems faced by people in the different communities we work with. We are also in the early stages of planning a Boost project trip to South Africa in September 2010.
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England's 2018 Bid
The England 2018 Bid team have decided to give £1 to Coaching for Hope for every item of 2018 merchandise purchased. This is another example of how special our relationship with the FA is to us. If you would like to see what they are selling and support the 2018 bid please check out the website.
If England win the bid, Coaching for Hope plans to play a major role in delivering the social and international side of the legacy and this is something FIFA are very much encouraging.
If you would like to register your support for the 2018 bid please go to http://www.england2018bid.com and support us at the same time!
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Coaching for Hope on You Tube
You can now watch a variety of videos of our work on our new You Tube Channel. This includes the video of Beckham’s visit to Cape Town; our “Coach Train” video and a short piece on our work in South Africa. Click here to check it out or visit our website www.coachingforhope.org
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Gender and Sport in Africa’s Development
In November 2009, Skillshare International development worker Lucy Mills was invited to present a research paper at the Council for the Development of Social Science Research in Africa (CODESRIA) 2009 Gender Symposium in Cairo, Egypt.
Established by prominent African scholars in the 1970s, COSESRIA is committed to continent-wide knowledge production and the Gender Symposium is an annual |

Lucy Mills in Cairo |
event that provides a platform for gender-focused debates. The theme for the 2009 symposium was Gender and Sports in Africa’s Development and participants discussed a variety of topics such as gender-based violence in sport; gendered power relations within sport; representations of female athletes in the media and social constructions of femininity and masculinity; and how to develop sport to the advantage of women.
Lucy was among 20 professors and practitioners from other countries to present her research on women’s football in South Africa. Her paper derives from her experiences as a football player for the University of Cape Town women’s team, as well as from previous research endeavours. Being an avid supporter of local and international women’s football, she gets frustrated with there being little opportunity for her to be a ‘real’ fan of her sport. Her paper argues that although across the African continent sport is being promoted among women as a tool for development, professional women’s sport does not tend to be invested in or taken seriously. There is currently a lack of representatives in positions of power in both the corporate world and the media to ensure that women’s sport gains support and exposure. These institutions have the potential to create a profitable market and fan-base by publicising female teams and athletes. Striving to realise African women’s sport as a globalised phenomenon would accelerate the process of ‘normalising’ women as athletes, which would greatly contribute to neutralising gender inequalities and encourage wider female participation, spectatorship and consumerism.
During the symposium, Lucy met other specialists in the sport for development field who showed interest in collaborating on various transnational and other research projects. Lucy comments “As a Skillshare volunteer for the sport for development organisation SCORE in Cape Town, it is an exciting prospect to combine experiences in the field with applied research, and SCORE are wholly supportive of these ambitions.”
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Shawn Forde arrives in Lesotho
In January 2010 Skillshare International development worker Shawn Forde started a two-year placement with us in Lesotho to support the Olympafrica Youth Ambassador Programme (OYAP) and the Lesotho network of people living with HIV/AIDS (LENEPWA). As a Sports Development and Life Skills Co-ordinator, Shawn’s role involves mentoring, monitoring and providing on-going support for local coaches and facilitators benefiting from the Coaching for Hope component of the programme. He will also support other aspects of OYAP’s sports programmes.
Shawn grew up playing football in Canada and played at university level. During his last year of secondary school and throughout university he volunteered as a community coach and spent his summers working as a coach. These experiences in football and his interest in coaching led to him becoming involved in physical education.
Prior to being placed in Lesotho, Shawn was the Head of Physical Education at a school in China. During his time there he became aware that many children do not have access to the same opportunities that he had growing up. As a result, he became interested in international development and the role that sport can play in development settings. To satisfy his interest, he completed a Certificate of International Development through the University of British Columbia.
Shawn with members of Qachas Nek’s local project advisory
committee in Lesotho |
Ke Ntate Shawn, as he is now known, stated “I feel incredibly fortunate that I was able to play football growing up. I believe that football has not only played a large part in my personal development, but it has also become an invaluable travelling and intercultural tool. Throughout my time in Asia, and already during my time here in Lesotho, I have been able to make connections with people and communities through a shared passion for football. I am looking forward to strengthening these connections though my work with Coaching for Hope and I am very excited to be a part of an organisation that uses football as a vehicle to provide children with a variety of educational and social opportunities.”
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Shawn's placement is funded by the Big Lottery Fund as part of Skillshare International's five-year initiative "HIV and AIDS: Breaking the cycle of vulnerability" across five countries in Southern Africa.
COOL BRITANNIA is every supporter’s “home from home” in South Africa - a music festival with English, South African and International headliners.
25p from every ticket sold will be donated to us, so click here to book your tickets! |
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Development worker placement available: We will soon be advertising for a Sport for Change strategic development advisor in Burkina Faso.
For a full role description, please visit the Skillshare International website |
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If you want to help us in our work or receive a Coaching for Hope Fundraising Toolkit, please contact michael.richardson@coachingforhope.org
Thank you for your continued support and look out for more news soon!
Jane Carter
Director, Coaching for Hope
Coaching for Hope is supported by:
Coaching for Hope, Suite 5, Tower House Business Centre, Fishergate, York YO10 4UA
Tel: + 44 (0) 1904 567336/567347
Fax: + 44 (0) 1904 567334
E-mail: info@coachingforhope.org
Skillshare International, 126 New Walk, Leicester LE1 7JA, UK
Tel: + 44 (0) 116 254 1862
Fax: + 44 (0) 116 254 2614
E-mail: info@skillshare.org
Skillshare International is a charitable company limited by guarantee registered in England and Wales.
Company registration number 2447107. Charity number 802576.
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