With football at the heart of both organisations, adidas has been a key supporter of Coaching for Hope since 2006. Simon Brown and Tony Cooke from adidas went to Burkina Faso to see for themselves how we work. They made a powerful DVD “Coaching for Hope – the adidas story” which was shown to their employees…. marking the start of a great new partnership.

As Coaching for Hope continues to expand its work across Africa, we have agreed a three-year programme of work to deliver coaching and life-saving educational messages to vulnerable children in countries across West and Southern Africa. This innovative partnership is really proving that sport can make the world a better place.